Since its humble beginnings in the West Midlands in 2001, LUKE 1977 has developed into a contemporary menswear brand with a following that stretches far and wide.
Drawing strong influences from its native Birmingham, LUKE 1977’s ethos is to put a fashionable twist on any men’s garment – retaining a cool, masculine look without ever over-designing its independent background.
A modern lad, gentleman and working class hero all rolled into one – a foundry worker meets fashionista – the all-encompassing taste of LUKE 1977 offers an exclusive look for an inclusive country.