Originally launched by another Savills managed centre Jackson Square Shopping Centre, the initiative is now being adopted by Frasers Plus Designer Outlet Swindon from the start of June 2026.
Visitors to Designer Outlet Swindon can ask a member of the on-site team for “A Package for Milly” during centre opening hours and they will be given a discreet envelope containing essential menstrual products, free of charge and with no questions asked.
Named in honour of women’s Suffragette campaigner Millicent Fawcett, the programme provides dignified access to essential products for individuals facing financial hardship or for those who have been caught short.
Period poverty continues to affect thousands of people across the UK. According to ActionAid UK, 10% of girls have been unable to afford menstrual products, 15% have struggled to access them, and nearly one in five have had to use less suitable alternatives due to cost.
